REHAB. has announced its launch at Selfridges London’s experimental beauty retail concept, The Beauty Spot, becoming the first haircare brand to join the line-up.  

The brand’s Prescription Bar is an innovative reimagining of the traditional pharmacy, offering expert-led, personalised guidance to help customers to make more informed choices on products and discover routines that feel natural, effective and tailored to their needs.  

Customers can benefit from product sampling and a consultation to explore their hair, body and skin concerns and receive personalised recommendations; from capsule-based hair oils to bodycare products and skin formulas.  

Vicky Ellis and Anastasia Tozer, Co-Founders of REHAB., say: “This marks a definining moment in REHAB.’s journey.  

“Selfridges is renowned for championing innovative, forward-thinking beauty brands, so for REHAB. to be selected for The Beauty Spot is not only iconic but a real honour. 

“2026 is set to be our biggest year yet, and we can’t wait to continue sharing more memorable moments with our community as we continue expanding in the wellness space.”  

The Prescription Bar represents a key milestone for the brand, expanding from a digital-first haircare business to a multi-category, experience-led beauty brand.  

The REHAB. Prescription Bar is open now at The Beauty Spot Selfridges London, Oxford Street.